Serbia
Country report Serbia: A rising star on the global pet map
With the Serbian economy – and its pet segment – experiencing exponential growth, the coun.try seems to have unlocked the secrets to export success.
Italian Inn-Flex completes acquisition of Serbia’s Papir Print
The packaging firm acquired a Balkan competitor to expand its regional holdings.
Pet Network welcomes ex-Musti’s Matti Salmi to the management board
The Croatian retailer, which operates more than 140 stores in the region, seeks to reinforce its market-leading position in South-Eastern Europe.
Italian packaging company opens new plant in Serbia
IPV PACK inaugurated its first branch outside of Italy to expand its footprint into new markets and in anticipation of an increase of demand.
It all started with one pet shop…
A mix of retail and wholesale, with a focus on love and care for pets, is proving a winning combination for Edvard Varda’s UNCONDITIONAL and ZOOCITY businesses in Croatia, Slovenia and Serbia.




