{"id":107430,"date":"2025-06-25T10:26:52","date_gmt":"2025-06-25T08:26:52","guid":{"rendered":"https:\/\/globalpetindustry.com\/?p=107430"},"modified":"2025-06-28T10:14:43","modified_gmt":"2025-06-28T08:14:43","slug":"crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us","status":"publish","type":"post","link":"https:\/\/globalpetindustry.com\/news\/crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us\/","title":{"rendered":"Crossing the pond: General Mills brings Edgard &amp; Cooper to the US"},"content":{"rendered":"<p>Minnesota-headquartered General Mills has announced that its European pet food brand, Edgard &amp; Cooper, will reach the US market in July through a retail partnership with pet retailer PetSmart.<\/p>\n<p>The American manufacturer states that the US launch is aimed at younger pet owners, which it identifies as the fastest-growing demographic.<\/p>\n<p>\u201cPet parents are redefining how they feed and treat their pets, and at General Mills, we\u2019re listening and continuing to bring trusted, high-quality natural solutions to a rapidly evolving marketplace,\u201d says Liz Mascolo, Segment President for the North America Pet segment at General Mills.<\/p>\n<p>The rollout of Edgard &amp; Cooper\u2019s pet food offerings will include dry food, wet food and treats formulated to support dogs of all breeds and life stages.<\/p>\n<p>In April 2024, the manufacturer <a href=\"https:\/\/globalpetindustry.com\/news\/general-mills-scoops-up-edgard-cooper\/\">acquired the Belgian firm<\/a> in a deal worth $436 million (\u20ac391.1M) as part of efforts to expand its pet food portfolio, despite the brand having reported financial losses at the time. According to the Belgian magazine Gondola, the deficit of the Belgian pet player <a href=\"https:\/\/globalpetindustry.com\/news\/did-general-mills-acquire-edgard-cooper-at-a-high-price\/\">reached \u20ac24 million ($26.7M)<\/a> last year.<\/p>\n<h2>Blue Buffalo expansion<\/h2>\n<p>In addition to the Edgard &amp; Cooper launch, General Mills will also introduce the \u2018Love Made Fresh\u2019 initiative under its Blue Buffalo brand, offering a range of fresh recipes designed as standalone meals or complements to its dry dog food portfolio.<\/p>\n<p>This new line will roll out in stores nationwide later this year. According to the American manufacturer, this will position Blue Buffalo as the largest US pet food brand to offer options across dry, wet and fresh formats.<\/p>\n<p>The expansion underscores General Mills\u2019 strategy to meet evolving consumer demands and capture growth within the rapidly expanding $3 billion (\u20ac2.6B) fresh pet food segment.<\/p>\n<p>General Mills\u2019 North America Pet segment <a href=\"https:\/\/globalpetindustry.com\/news\/treats-and-dry-food-general-mills-negative-performance-in-pet-portfolio-continues\/\">reported $624 million (\u20ac538M)<\/a> in net sales for the third quarter of the current fiscal year, with wet pet food and pet treats posting mid-single-digit growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minnesota-headquartered General Mills has announced that its European pet food brand, Edgard &amp; Cooper, will reach the US market in July through a retail partnership with pet retailer PetSmart. The American manufacturer states that the US launch is aimed at younger pet owners, which it identifies as the fastest-growing demographic. \u201cPet parents are redefining how [&hellip;]<\/p>\n","protected":false},"author":75616,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[751],"class_list":["post-107430","post","type-post","status-publish","format-standard","hentry","category-global-pet-industry","topic-global-pet-industry","topic-industry-insights","topic-news","topic-north-america","topic-pet-food","topic-production","topic-united-states"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v25.4) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crossing the pond: General Mills brings Edgard &amp; Cooper to the US - GlobalPETS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/globalpetindustry.com\/news\/crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Crossing the pond: General Mills brings Edgard &amp; Cooper to the US - GlobalPETS\" \/>\n<meta property=\"og:description\" content=\"Minnesota-headquartered General Mills has announced that its European pet food brand, Edgard &amp; Cooper, will reach the US market in July through a retail partnership with pet retailer PetSmart. The American manufacturer states that the US launch is aimed at younger pet owners, which it identifies as the fastest-growing demographic. \u201cPet parents are redefining how [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/globalpetindustry.com\/news\/crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us\/\" \/>\n<meta property=\"og:site_name\" content=\"GlobalPETS\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-25T08:26:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-28T08:14:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/globalpetindustry.com\/wp-content\/uploads\/2025\/06\/general-mills-sign.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Diana Dominguez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Diana Dominguez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/globalpetindustry.com\/news\/crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/globalpetindustry.com\/news\/crossing-the-pond-general-mills-brings-edgard-cooper-to-the-us\/\"},\"author\":{\"name\":\"Diana Dominguez\",\"@id\":\"https:\/\/globalpetindustry.com\/#\/schema\/person\/1239f6f65c16f74b2dde3a70551ef2c5\"},\"headline\":\"Crossing the pond: General Mills brings Edgard &amp; 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